Exclusive streaming on NBCUniversal's Peacock for the Super Wild Card Round leaves fans outside the team cities paying for access.
Sports bars like Kelly O'Brian's face unexpected costs—around $1,000—to legally broadcast the game on new streaming devices.
Historic NFL playoff game exclusively on a web platform reflects the league's adaptation to changing
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Brett Siegel notes the move aligns with the trend of cord-cutting, where streaming gains popularity over traditional TV subscriptions.
The one-game streaming experiment suggests the NFL is gradually testing new distribution methods, while major broadcast partnerships remain intact through 2033.